Every sales person who is selling you something today often tries to position their product or service as a “Solution”. It is either a solution to make your life easier, save time, save money, increase you bottom line savings, manage your job better and help you solve that particular problem. And all their products or services is designed to solve what they like to call as a `Problem“. It is a simple yet very persuasive and most popular business selling concept. The sales and marketing teams design their positioning statement or advertisements to highlight the problems you may face by not using their products and then showcase their solution to eliminate that problem for you. In order for you to buy into their offerings, they also try to build you problem bigger. They seek out your pinch points, develop the issue bigger by making you consider the consequences of not solving the problem, and then make solving that problem an imperative need that you must address.
If you apply this perspective to life, then everyone who can identify a particular problem and develop their own solution to that problem can be successful. We all face several “problems” in life all the time. We worry about the consequences of the problem and get stressed all the time. All we have to do is identify the problem dispassionately as though you are getting paid to find a solution, approach the idea objectively, develop the solution and then apply that solution to that particular problem all the time. This turns into a successful business model if you chose to sell this unique “solution” to everyone who has a similar problem.
Here is another perspective to the same matter. If you look at someone playing a video game objectively, you will soon realize that all they are doing is navigating their characters through a complex obstacle race to get to the next level. They develop strategies, lose their lives, start from the scratch again, learn from their past mistakes, and overcome their obstacles and get to the next level. And as they go higher in their game level the challenges gets more complex and difficult. However, the player relentlessly keeps the fight on until they finally finish that game at the final level. What’s even more interesting is that while they do this the players often dedicate their total attention, time and stay committed to finishing that game. They clock in several sleepless nights, skip food, and forget about all other commitments they may have. And finally all they get at the end of their game is just two simple things. 1) Bragging rights, and 2) The ultimate satisfaction of having accomplished a complex and challenging task. But these two things mean a lot to the player.
Now if you were to apply this perspective to real life again, then you can certainly develop intelligent strategies to navigate through the complex obstacle ridden life by solving each challenge and keep progressing until you accomplish your objective. All you need to do here is keep the same mind set you take to the video game, that is: it is your job to solve the problem by finding the solution to progress further. In doing this, once gain you may sacrifice several hours, skip a few meals, spend sleepless nights, and constantly keep thinking of all the ways you can overcome the challenges. But ultimately, you will develop your own solution to the problem, navigate through it successfully, regardless of the number of times you fail, and eventually progress from one stage in life to another and accomplish the task of solving several complex problems. Now all you do is hold on to the same idea, commitment and sprit for every problem in life and collect several bragging rights for several problems you have found solutions to. And above all, bask in the success of your progress through life.
The funny thing about problems in life is that it makes us often react in a less intelligent manner to it. By default we begin to fear and work about the consequences of the problems. And we end up spending more time worrying about the consequences and the inconveniences of the problem that we may face rather than spending that time working towards developing a solution. Also we often carry a fear of failing to develop a solution or developing a solution that may fail. And due to such fears we end up doing nothing or procrastinating. Meanwhile the problem just sits there and doesn’t go away or snow balls into something much bigger. This is exactly where the sales person with the solution loves to be so that he or she can sell their developed solution to you. Now your need is greater and you will do anything to solve the problem.
But what if you were to own the problem and take on the responsibility to find a solution yourself? Why wait for someone to come by and tap your shoulder and sell you a solution? Not that people are going around tapping people’s shoulders and solving their problems all the time. When it comes to your life problems, you are on your own. You own this business. This is your own video game. It is your job to apply the right attitude and develop a solution to that particular problem. And if you have played video games, you sure know that you do have the skill set required to play develop the right strategies and solutions to overcome this problem too. All you got to do is take the same attitude to this task. Weather it is a job related problem, education problems, relationship problem, health problem, weight problem, financial problem or a parenting problem, you sure can learn, read, ask around, and educate yourself to the number of possible solutions there are. Then taken on the responsibility and put in your time and effort to developing a solution to your problem and solving it. You have your browsers on your phones, at home; you have friends, advisers, and many other sources to learn from. And there are other people who have developed solutions and selling them too. What truly matters is your attitude towards your problems. If you take the responsibility to find a solution, and view your life problems objectively you certainly can solve them.
It is only a problem until you find a solution. Now regardless of the kinds of problems you may face, choose to become the video game player or the problem solving sales person, and begin to collect the bragging rights of being a problem solver and progress through all life levels with confidence. After all, solving your life problems if your job. No one is going to come by, hold your hand and walk you towards a solution.
What’s your problem?