Tag Archives: entertainment

Stop being the problem and Start becoming the solution


kc

Advertisements

Remember “Everybody’s Free To Wear Sunscreen” from 1999???


Ladies and Gentlemen of the class of ’99

If I could offer you only one tip for the future, sunscreen would be it.

The long term benefits of sunscreen have been proved by scientists whereas the rest of my advice has no basis more reliable than my own meandering experience…I will dispense this advice now.

Enjoy the power and beauty of your youth; oh nevermind; you will not understand the power and beauty of your youth until they have faded.

But trust me, in 20 years you’ll look back at photos of yourself and recall in a way you can’t grasp now how much possibility lay before you and how fabulous you really looked….You’re not as fat as you imagine.

Don’t worry about the future; or worry, but know that worrying is as effective as trying to solve an algebra equation by chewing bubblegum.

The real troubles in your life are apt to be things that never crossed your worried mind; the kind that blindside you at 4pm on some idle Tuesday.

Do one thing everyday that scares you Sing Don’t be reckless with other people’s hearts, don’t put up with people who are reckless with yours.

Floss Don’t waste your time on jealousy; sometimes you’re ahead, sometimes you’re behind…the race is long, and in the end, it’s only with yourself.

Remember the compliments you receive, forget the insults; if you succeed in doing this, tell me how.

Keep your old love letters, throw away your old bank statements.

Stretch Don’t feel guilty if you don’t know what you want to do with your life…the most interesting people I know didn’t know at 22 what they wanted to do with their lives, some of the most interesting 40 year olds I know still don’t.

Get plenty of calcium.

Be kind to your knees, you’ll miss them when they’re gone.

Maybe you’ll marry, maybe you won’t, maybe you’ll have children,maybe you won’t, maybe you’ll divorce at 40, maybe you’ll dance the funky chicken on your 75th wedding anniversary…what ever you do, don’t congratulate yourself too much or berate yourself either – your choices are half chance, so are everybody else’s.

Enjoy your body, use it every way you can…don’t be afraid of it, or what other people think of it, it’s the greatest instrument you’ll ever own.. Dance…even if you have nowhere to do it but in your own living room.

Read the directions, even if you don’t follow them. Do NOT read beauty magazines, they will only make you feel ugly.

Get to know your parents, you never know when they’ll be gone for good.

Be nice to your siblings; they are the best link to your past and the people most likely to stick with you in the future. Understand that friends come and go,but for the precious few you should hold on.

Work hard to bridge the gaps in geography and lifestyle because the older you get, the more you need the people you
knew when you were young.

Live in New York City once, but leave before it makes you hard; live in Northern California once, but leave before it makes you soft. Travel.

Accept certain inalienable truths, prices will rise, politicians will philander, you too will get old, and when you do you’ll fantasize that when you were young prices were reasonable, politicians were noble and children respected their elders. Respect your elders.

Don’t expect anyone else to support you.

Maybe you have a trust fund, maybe you have a wealthy spouse; but you never know when either one
might run out.

Don’t mess too much with your hair, or by the time you’re 40, it will look 85.

Be careful whose advice you buy, but, be patient with those who supply it.

Advice is a form of nostalgia, dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the
ugly parts and recycling it for more than it’s worth.

But trust me on the sunscreen…


We would rather be ruined by praise than saved by criticism


Many months ago I had watched Conan O Brian being interviewed by Piers Morgan on his show.  Although known for his antics and humor I like Conan for his inspirational quotes and experiences that he shares with his viewers or an audience he is asked to address. His popular address to the class of 2000 at Harvard, his 2011 Dartmouth College commencement address, or just his personal experiences and challenges have all been an inspirational and wisdom filled lessons.

Similarly, reading up several successful peoples biographies have often been a major source of inspiration to me as it has been for several others who seek to learn for other peoples experiences and struggles. As we anxiously seek to read up and learn about peoples success and learn their secrets to their individual fame and fortune, we often end up turning the last few pages of the book with a profound sense of wisdom gained and with an understanding and awe of the person for having the courage and perseverance to overcome their share of adversities and at times impossible challenges to achieve their successes. At times we also learn how their adversities changed the course of their lives to success in the form of new opportunities.

Some of God’s greatest gifts are unanswered prayers. ~Garth Brooks

From such knowledge we collectively learn one single and strong fact about life; that even the greatest of them all never had it easy or without problems. The road to any success for all of them have always been paved with several obstacles, hurt, pain, agony, delays,  misfortune, mistakes, blunders, and countless lessons. But with them also came, wisdom, courage, perseverance, valuable experience and amazing successes. And from learning these facts, it invariably begs the question, how ignorant or arrogant are we if we expect our success without such adversities? What makes us so special for us to expect our lives to be easier and pave our path to success with bed of roses?  Weather we expect success in our individual jobs, marriage, relationships, business, good health, sports, education, finances, parenting, or any chosen goals in life, it is almost certain that we will have to face and overcome our share of challenges.

When it is dark enough, you can see the stars. ~Ralph Waldo Emerson

Facing our challenges is very similar to how a mere stone is turned into a precious diamond. From a dirty stone in mud a diamond goes through a strenuous process of cutting, bruiting, grinding, polishing, and further cutting until all its facets are carved out to dazzle everyone.  Liked wise, our share of grinding, cutting, and hardships brings out our courage, wisdom, wit, will, perseverance and determination that enables us to dazzle others by our eventual success.

You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you. ~Walt Disney

People who succeed in their lives often learn and reinvent themselves by bring about the changes that are necessary to help then achieve their ambitions and desires. They are quick to identify their faults, self improve, struggle, and get out of their comfort zone towards attaining their dreams. For they quickly learn that they will get the same results by doing the same things over and over again, and that they need to change their ways to behaviour to drive the changes they seek towards success. They do not fear committing mistakes, they do not avoid challenges or risks, they do not choose to escape from their troubles, but they stand and face them courageously, they develop solutions to their problems, they face their adversities by staring back into its eye. Greatness comes from standing up and doing the right thing regardless of the difficulties in life, they never sacrifice their morals, values, principles and righteousness. They instead draw strength from them, they differentiate themselves from others by upholding such characteristics, and they believe in their self and never give up. From the prophets (who are considered to be the chosen ones by the creator), to several kings, scientists, leaders, sportsmen and women, experts, celebrities or businessmen, inventors or politicians, each have to go their share of challenges to succeed. There is no easy path to success.  It is almost imperative and essential to gain the wisdom and experience for everyone to not only succeeded, but to be able to handle their success and manage it with humility and greatness.

If you can find a path with no obstacles, it probably doesn’t lead anywhere. ~Frank A. Clark

Alternatively those who choose to escape hardships, run away from their troubles, choose the easier options to avoid stress or risks, do not accept to make sacrifices, choose not to change for the better and take pleasure from their status quo as oppose to challenge it, often find themselves in the same place facing the same troubles time and over again. The same monotony, the familiar problems, the sweet self sympathy, and the embraced bitterness and negativity consume their lives. Every challenge remains a problem as opposed to being an opportunity to develop a solution.  Every adversity is a reason to wallow in self sympathy and depression as opposed to face it and overcome them.  The reasons to their problems become excuses and although they remain undeserving due to their lack of positive action, they become consumed by their growing false sense of self entitlement.

Much of your pain is self-chosen. ~Kahlil Gibran, The Prophet, 1923

So, if you are tired of your troublesome life and the adversities you face, or have resolved to giving up on turning your life around and giving in to failure, then ask yourself what are you doing to overcome your share of adversities? None of us are any different from the other in our abilities and will to change. The difference is in our minds and choices. Everyman was just an ordinary person until they overcame their challenges to do something extraordinary and succeed. No great person or successful person has escaped life lessons and constant need to face their share of challenges and overcome them by learning new facts about life over and over again.  We live only once and life is too short in today’s fast paced and rapidly changing world. Everything we do daily changes our course and destiny. Where do you choose to be? It is your choice and nothing can stop you from getting where you want to go in our life.  When we learn to compare our troubles with those several others who face physical disabilites, health challenges, famine, war, loss of loved ones, etc, we will quickly find shame in voicing our adversities. Remember that to become a greater fighter or a tennis player, it is important to choose an opponent to practice who is better and stronger then yourself to become good. Hence learn to see your adversities as your challenging sparring partner.

The trouble with most of us is that we would rather be ruined by praise than saved by criticism. ~Norman Vincent Peale


Are you a Thinker/Self Learner OR an Unquestioning Follower?


The core problem in life is that too many of us are unquestioning followers rather than intelligent thinkers. If we didn’t depend upon others to learn from, borrow ideologies, ape other people’s beliefs and behaviours or even conform to their opinions, perhaps we will truly progress and be happier. Because when we begin to self learn and gather our own original opinions from life and experiences, our wisdom is truly first hand and reliable based on our own use of intellect and thinking. This is the only way we can bring about change and true progress.

 

This may be a bit difficult to the power brokers and those who barter knowledge for power, but for the free spirited and the eager minds, this is perhaps a revolution against age old wisdom, centuries old prejudice, senseless rituals, and confined wisdom. The trasition from being a conformist to a self learner and thinker will bring about greater changes in self and the world.

Please see this TED talk:

TED Talks


The power of YOU! Your true worth and purpose in life.


Many people have a wrong idea of what constitutes true happiness. It is not attained through self-gratification but through fidelity to a worthy purpose. ~ Helen Keller

We are people who constantly endeavor in a firm mission to make our life worth while and with purpose. Every living hour of interaction with other people, nature and life is merely a process of brining purpose to our action in which we seek some satisfaction of self. Thus it is very important for each of us to realize and question our purpose in almost every aspect of our life. What is the true purpose for our respective lives? What is the fundamental purpose to work? What is the purpose of marriage? Or most importantly, what purpose do we fulfill in another persons life?

Every one of us have been created uniquely with unique skills, capabilities, thought processes, and characters. But finding the unique purpose that we will full fill is something that we have to seek, develop and accomplish ourselves. No one is going to do it for us. In order for us to understand this we first need to realize the power of our individual influence.

The world of tomorrow, and the people who will live then, will live a life that has been shaped by the actions we take today. We know this too well because we ourselves life a life of the actions and steps taken by our ancestors. Similarly, we live our life today which is highly influenced by a hand full of individuals who made great contributions, inventions and discoveries. The moment we realize this simple fact and make a choice to exercise our existence to make a good influence to humanity we find purpose.

Only a life lived for others is the life worthwhile. ~ Albert Einstein

We unknowingly often fulfill many purposed in other people’s lives. For example: we fulfill the purpose of being an adviser when one seeks this from us, we fulfill the purpose of being a friend when people need us, we fulfill the purpose of being an mentor to those who look up to us for guidance. We also influence the world around us by our choices, purpose and reactions. Hence we must make good of our purpose and ensure that it aimed towards a noble cause.

How we think, process any given information, make our choices and react is unique to us. And this shapes our world around us. We influence people and many other greater things in life by these unique and individual reactions and choices. This individual identity of ours fulfills a unique purpose in life. We matter. Our actions matter. And hence it is important to improve our actions and reactions constantly to make a better and good impact on our life and world.

There comes a special moment in everyone’s life, a moment for which that person was born. That special opportunity, when he seizes it, will fulfill his mission – a mission for which he is uniquely qualified. In that moment, he finds greatness. It is his finest hour. ~ Sir Winston Churchill

You can make a unique difference.

You matter!

Remember that your actions and purpose has greater significance in many other people’s lives!

Your contributions to mankind, world, family, and evryone you touched in your life are the only things that show your true worth and character. These are the only things that make your life worthwhile and it begins with you!

 Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. ~ Steve Jobs


Personality Progressive Development


 

 

Yes, personality has external and other factors that determine it. Heredity, our respective external environment, personal experiences and specific circumstances have a bearing on our respective individual personalities. However, other than heredity, we as humans can exercise your power to choose and think to make the changes we need to our personalities as opposed to blaming other factors. As we grow older, gain maturity, develop our own beliefs, opinions, ability to think, ability to differentiate between good and bad, ability to choose and disregard, we can make the much-needed developments to make ourselves better human beings in the process. As we all know that personality always changes over time and based on individual experiences, we can surely choose to make these experiences and time to shape ourselves as better individuals. It is easy to blame our faults and lack of ability to progressively evolve into better human beings, but it is imperative for us to take ownership of our own good and change our personalities for the better.  

Here are some ideas to help build a positive personality. Following these can and will help you become more popular, likeable, loveable, and impact your life very positively:

Identify yourself first: Be reasonably self-analytical and critical. Compare yourself to an ideal personality you seek to become and ask yourself why that personality. Identify areas you need to develop or improve. Try to understand who you really are, where do you come from, and what are the good and bad morals and values of who you truly are.

Recognize the need for improvement and progress: Realize your pitfalls and mistakes. List areas of improvement and development needed. See where you what to be, how do you want to be, how do you want people to see you as. And in doing so, ensure you are being realistic and are aiming for honest, moral and positive attributes.

Learn willingly and openly: Learn from others, pick their goodness and good wisdom, and reject their bad habits and beliefs. Search for good sources to learn from all and every experience from your life. Don’t reject anyone or any things you can learn from. Wise wisdom can be found in any place from anyone, so can immoral aspects. Choose the good and keep learning.

Take charge and responsibility: Know that you have the capability and courage to become who you want. Be determined and take charge of your own development. Not doing anything will not get you anywhere. So, become responsible and a confident individual.

Be genuine and honest: Be honest in your efforts. Be honest to self and be honest with others. Your honesty is clearly visible. Do not take others for fools and assume they can’t see your dishonesty. If people do not react it doesn’t mean they believe you. Your honest is very clearly visible in your actions, deeds, and words.

Be considerate and polite: Develop basic skills to behave, talk, act and think in a considerate and polite manner. By respectful of others before you expect them to show these attributes to you.

Follow through your commitments: When you give your word or commit to something, be bold, courageous and honorable enough to follow through with your actions. Weather it is in a relationship or work, one has to learn the value of integrity and consequences of misleading someone and having them pin their hopes, desires, wishes and emotions to their commitment. A person, who doesn’t stand by their word and follow through in actions, will never be able to find true happiness or respect within or from others. 

Be selective and aware of your choice of words: Use positive words always. Speak softly, yet clearly and firmly. Think of sentences and words before you speak to avoid misunderstandings. Use kind and eloquent words when and where possible. Control your voice when you speak. Be aware and respectful of your surroundings. Think how you are coming across to your audience.

Be sensible with criticism: Do not criticize. You may casually be critical amongst your close friends and family, but be aware there is a limit there too. If people laugh along with you it doesn’t mean they approve of your criticism. And remember that there is only a fine line between criticism, condemnation and character assassination.

Be a good listener: One of the key factors is to be a good listener. Learn to be patient, show genuine interest, look them in the eye, and truly listen to what they are saying to you. Ask questions, don’t interrupt, and be considerate.

Motivate and Inspire: Speak words and act in a manner that inspires others and motivates others to become positive and be happier. I call this putting butterflies in their stomachs. Say things to help others that make sense and makes then smile and ticklish in their stomach. Positive words with a smile, smell good, dress good, walk tall, etc.

Recognize Good and appreciate it: If you recognize and appreciate a good behavior in a person, it makes the other person repeat this particular behavior more. When you see good, walk up to this person and express your appreciation. You there by build their confidence and boost their positive behavior.

Be generous and helpful and expect nothing in return: Help others generously. Help by sharing knowledge, teach, share wealth with the poor, share your wisdom, your experiences, share your goodness. And do it with humility by understanding you too take and need others help in life. And do it freely as a good human being and expect nothing in return.

Be humble and grateful: Thank people, give away your ego in exchange for gratefulness. Be nice, and do not show off. Let yourself be known by your character and class. Not as a shameless and cheap loud mouth.

Be honorable and loyal: Keep your, morals, values, principles and honor intact. People will learn to depend on you based on these virtues.

Carry a great sense of humor: This one attribute will help you sail through any problems, complexities, stress and relationships. Take a lighter look at situations and learn to see the funnier side of things. Laugh at them and share the laughter. Learn to laugh at yourself.

Don’t procrastinate: Daily make it a habit to list things, then prioritize them and aim to complete the top three at least in a given day always. This will eventually give you a tremendous sense of accomplishment and impact your attitude positively.

Take care of your appearance: Don’t become careless and disregard your appearance. Always aim to look good, maintain good hygiene, appear to be clean, smell good, dress well, etc. Take care of your health, weight, and appearance.

Earn Respect: Don’t expect people to respect your title, age or gender. Earn their respect by behaving in a manner that contributes to your title, age gender etc. Earn the right to give advice, comment, or speak. Give respect before you expect it from others. And command respect by your behavior, do not shamelessly demand it when you do not get any.

Become a better Human being as well. Or more importantly be a human being that makes others what to be like you. Be able to respect yourself and see how you come across as a person and an individual to the world around you. Here are a few perspective I like to share to become a good human being first:

  • Love everyone regardless of caste, religion, creed, color, country or culture but for the good in them. The will love you back for the same reasons.
  • Strive to become a moral and responsible individual.
  • Respect all as well and above all do not be critical of the differences. They will reciprocate in the same manner towards you.
  • Be honest to self first. You will be rewarded and others will respect you for that.
  • Build character by actions and deeds, and not by words. You will inspire others and your loved ones by this.
  • You will find common ground with every person you meet if you want to. But you should be willing to communicate and be approachable.
  • Establish your identity by character. Not by your skin color, culture or religion. You will win the love, respect and appreciation of all people you meet all through your life.
  • Take pride in who you are and what you are made of. If you don’t respect yourself, your culture or religion, others will not respect these either.
  • Don’t build a pseudo personality in order to pretend to be affiliated to a popular group or a person to win their love and respect. Real people can see through it. And you eventually will find yourself to be lonely as your pretentious guard will one day fall.
  • Learn and be self-critical! Do not be so pig-headed that you never improve yourself and deteriorate over time in knowledge and wisdom.
  • Lastly, please take time to appreciate what you like in others. It’s a simple phenomenon. The more you appreciate what you liked in one person, the more that person feels like giving it to you and others.

 


Million Dollar Business Idea?


 

No, this is not another pyramid scheme. Neither is this a get rich quick idea.

Everyone seems to have an idea or two to make money other than working as an employee for someone else. And there are many who have the grit and will to put it in action. But not everyone succeeds. And there are many who aspire but never wish to perspire to achieve their dreams. Often there are many obstacles, circumstances, and situations in life that does not allow the time or the energy to pursue such dreams. But, these dreams live on.

There are many valid business ideas that could make a million dollars that get buried in these clutter of unfulfilled dreams and ambitions. With various reasons that hinders or stops one from achieving these dreams there is one big factor that prevails. Failure! The fear of investing their money, time and life in an idea that could fail stops many from going ahead. But, having said that, it is also perhaps one of the easiest of factors to overcome. Here I wish to discuss a few simple concepts in the process of developing the fairly secure million dollar idea that would earn you a million dollars.

*** 

The million dollar dream building:

For ease of understanding, I am breaking this down to the simplest form based on the basic principles of marketing that would help conceive the concept:

The Million Dollar Math:

To make $10,00,000 one needs to understand this in exact numbers. You need to first have a very clear understanding how this million dollar is actually broken down in terms of units/service  (referred to as a “product” here on), and consumers.

A million dollars in other words is ten hundred thousands. That is: $10, 00, 000.

If you wish to make a million dollars for yourself, you will have to sell a product a million times with a $1 profit per unit sold. Simple?

So, if you have a $100 profit margin, then you will have to sell your product only a 10,000 times (ten thousand).

A higher the profit margin, lowers the units to be sold. Remember that this unit could be a tangible product, or a service.

Once you understand this, all you have to do is develop the right product/service and back it with a sound marketing plan. A very good and valuable product with its unique feature at a fair market price based on the target buyers’ affordability will sell. In other words, if you were that target customer, will you buy it and why? As simple as that! In order to make this happen, you will need to know a few simple concepts of marketing. Below are a few simplified yet essential features of a marketing plan.

The Product:

This is where it is all about you, your skills, creativity and interest. However it is extremely important to keep the user of the product you develop in clear focus and the true “need” or “use” of the product to the end user. While developing the idea of this product one needs to consider these five common things:

  • What will the potential buyer want or need this product for?
  • Why will this potential buyer buy this product?
  • What are the key characteristics of these potential buyers demographics? That is, what is the typical age group, sex, income, affordability, lifestyle, culture, where they live, etc.
  • Does your product fulfill a need or a want?
  • And are there similar products already there in the market place. If you do not see it, it doesn’t mean it doesn’t exist. A little honest research is very essential.

Next you need to understand the product in detail. The workings of it, the design, the use, the looks, appearance, etc. You need to know your product or service in-depth. You should aim to become a subject matter expert in that product to be safe.

You also need to understand the market and industry of the product or service. You need to study the actual worth of the product. Look for examples of similar products. Understand and learn how they work, why they are priced as such, how they are sold, who buys them etc. You also need to constantly ask yourself why will anyone buy your product or service. What is unique about your product that will compel a buyer to buy your offering from the other seller?

For example: If you think it is a brilliant idea to start-up another On-line Home Rental service offering, where home owners can advertise their rental property and prospective renters can search and rent homes, how does it compare?

  • What will you offer differently compared to the other players?
  • What will be unique about your service?
  • Is that unique offering enticing enough for the consumer to shift their loyalty?
  • How many potential renters are there in your city?
  • How many rental homes are there in your city?
  • What percentage of people go on-line to search rental property from the potential renters?
  • How many such on-line sites are there and how many listings are there per site?
  • Is there room for another player?

These are some question one needs to ask and study when developing a product or service.

The Price:

Disposable shaving sticks with blades are cheaper in price and sold in packs with multiple units. But, the individual shaving sticks, from the same manufacturer, comes with few blades. And the user will have to buy the blades separately which are often more expensive than the shaving sticks. Yet there are consumers who choose to buy the individual shaving sticks and blades separately and willingly pay more for the negligible shaving comfort. So the question is, who is your target customer? The one who wants to save money, or the one who is will to pay more? Remember the million dollar math. Higher the profit margin, lower the units to be sold.

You will also need the actual and real cost to market or serve. This means what will it cost you to manufacture this product and bring it to the stage where the potential user/buyer will make the purchase. These typically involves these common costs to consider:

  • Cost to develop and make the product
  • Cost to package and make the product look desirable
  • Cost to sell it (marketing, selling staff, advertising, etc.)
  • Cost to deliver (transporting to the place of sale or the customer)
  • Over head costs (staff salaries, real estate-rent, utilities etc)

Now once these costs are detailed add-on a realistic profit margin to it. Do not be greedy and over price it, or do not make it too cheap and decrease its value. The price is based on what the target consumer is willing to pay for the product or service based on the value it has for them. It is called “fair market value” or FMV. It simply means that, it is a price a knowledgeable and fair potential buyer will be willing pay for the product or service you offer.   

 

The place you sell or do business in:

I love food. I enjoy all kinds of food, such as Japanese, Arabic, Italian, Indian, Chinese, etc. Hence I love to cook. I can get any recipes from books, Television, internet and my wonderful sister in-laws ultra fantastic recipes and create some amazing and delicious food. But I hate cleaning up. Perhaps that is why many of us choose to get food delivered home. And every once in a while, we choose to go and dine out. Although, we can make many good and great dishes ourselves at home, we choose to go out and pay for it. We opt to dine out, have someone cook some great creations, and serve it to us. And we will pay a price that we fully well are aware is at least 200% more than the cost of it and still leave behind a handsome tip to the waiter. And we do all this for the “experience”!

I walk into several restaurants and wonder why did they even bother? The décor is at best drab, the tables/furniture pretty bare, service is just short of being shot at, and often the food is worse than what I can make if I were drunk out of my senses. And to add to this condition, if one dares to jump over the fence of baffling curiosity and converse with the owner of this business, they will unwaveringly express their disappointment at their customers. They will blame the market, economy, the government, culture, weather, and the dog at their home but never themselves or the state of their place of business.

One of the essential parts to a successful business is its location. Where do you sell your products or service? Is it on-line, is it in a business district, does it have customer parking, does it have a steady or good flow of your target customers, or is your product sold at a retail location, does it have a prominent shelf space etc. These are some of the things you seriously need to consider.

Always remember that the environment or atmosphere usually has a huge impact on the business. There is a very good reason for the kids of music that is played in a supermarket, a fashion retail outlet or in a hotel elevator. Which begs the question, why do some Indian restaurants play sad and depressing music? It usually kills my appetite.

How will you promote your business?

How will you make the customer come to you, see your product or service and make the purchase now? How fast do you want to make your million dollars? Will a one dollar a day pace suffice or do you have a fixed time frame to make your first million dollars? If so, how will you sell those units within that time frame?

There are several creative ways to do this. But no matter how you plan to do this, and come up with new ingenious ideas or traditionally proven methods, you will always have to keep asking yourself this; why will the customer buy from me? Or, put yourself in the customer’s shoes and see if your promotional idea invokes you to make the purchase. Until the numbers shows in sales, keep developing these ideas. Whether it is a free promotional offer, a special discount, a limited time offer, a free gift, it has to make sense to the buyer.  

I remember a Photography Film Processing Lab not so long ago before the digital photography industry killed their business. The owner of this lab came up with a new and different idea to promote his business. He bought a consignment of promotional products from a liquidation dealer. And he charged $0.50 cents more per print to process a film roll and would give each customer a random number to pick. Based on the number the customer could win anything from a key chain, to a television. His store will packed with these floor to ceiling promotional goods and a beeline of customer all through the mall. 3 months later the promotion died, but the beeline lasted a few good years.

Similarly, you would buy your child a Kids meal at McDonald’s knowing that they won’t eat the food, but the free toy will shut them up for a while.

That’s promotion in a nutshell.

 

 So, what is your Million Dollar Idea?

It doesn’t have to be what everyone does, or something that has never been done before. It has to be good, realistic, and positioned appropriately. More than anything else, you will have to believe in it based on realistic numbers and research.  There are several brilliant products and services that were once laughed at or criticized but is one of the most successful ideas or products in today’s world. A personal computer in every house was once such a dream of a famous individual. Build your million dollar dream and make it happen!

 

Some select Quotes to remember!

 

And while the law of competition may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department.
Andrew Carnegie

As a small businessperson, you have no greater leverage than the truth.
John Greenleaf Whittier

Do more than is required. What is the distance between someone who achieves their goals consistently and those who spend their lives and careers merely following? The extra mile.
Gary Ryan Blair

Do not trust people. They are capable of greatness.
Stanislaw Lem

Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.
Howard Aiken

Every young man would do well to remember that all successful business stands on the foundation of morality.
Henry Ward Beecher

Failure doesn’t mean you are a failure it just means you haven’t succeeded yet.
Robert H. Schuller

 If you listen to your fears, you will die never knowing what a great person you might have been.
Robert H. Schuller

If you owe the bank $100 that’s your problem. If you owe the bank $100 million, that’s the bank’s problem.
J. Paul Getty

In modern business it is not the crook who is to be feared most, it is the honest man who doesn’t know what he is doing.
William Wordsworth

Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.
Dale Carnegie

No enterprise is more likely to succeed than one concealed from the enemy until it is ripe for execution.
Niccolo Machiavelli

Not for nothing is their motto TGIF – ‘Thank God It’s Friday.’ They live for the weekends, when they can go do what they really want to do.
Richard Nelson Bolles

Nothing so conclusively proves a man’s ability to lead others as what he does from day to day to lead himself.
Thomas J. Watson 


%d bloggers like this: